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Online Marketing Myths Exposed
Catchy title, huh? And that’s lesson number 1. Anyone who can evoke excitement and create a bit of discomfort in how you do your business can catch your attention. They had you at “exposed”. Online...
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Customers & Fans: Love The Ones You are With First
We are in a blog-eat-blog, my-small-business-has-more-fans than your small business mindset these days. And to that I say, who cares?! While I watch statistics and am mildly amused and enthused by the...
View ArticleWants vs Needs: The Battle For Your Consumer’s Dollar
If you are a fan of Madmen, check the antiquated ideals of advertising at the door before reading this post. Modern marketing methods are SO different from what you see profiled on tv, that your...
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How to Avoid Being Bamboozled By Marketing “Experts”
For the love of your business, ignore messages and Facebook “Suggested Posts” that feel like late night “As Seen On TV” (too good to be true) commercials. My industry receives stuff like this, a...
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Can Your Brand Voice be Vulnerable?
I’ve had several client conversations lately around finding “the line” in business conversations between professional and personal. A question I’m asked frequently is “how personal do I have to be?”...
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Rebranding: Leave It For the Professionals
I’ve been involved in rebranding multimillion dollar companies and low marketing budgeted solopreneurs like yourself. It’s tricky and it’s fun. I know watching a rebrand is like seeing a BNSO (bright...
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What is “Own Your Market” Anyway?
Have you ever been told to “own the market”? Do you know what this means? I tell my clients all the time – get as microscopically specific about ANY part of your business as you can, and from there...
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Passionate for making change? Join me!
Since I began MPowered Marketing a year and a half ago, I’ve been inviting guest entrepreneurs and guest experts to join my IRL (In Real Life) and online events to support the work I’m passionate...
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Dare to Share Campaign Launches
There is so much great “content” that you discover on social media. Whether you spend your time on Twitter, Facebook, LinkedIn, Pinterest, Tumblr, YouTube or another, you are there discovering...
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Twitter Debate: What’s In A Name?
Do you use your personal name in social media like Twitter? Because I say you should in nearly all circumstances. There is a bit of a debate about this. Die hard Twitter users, those who’ve been there...
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